Matthew Inman, the artist behind webcomic series The Oatmeal, gives us a look at the all-too-familiar nature of using social media as a marketing platform for lackluster content. As the satirical imagery states upfront, this phenomena includes the practice of placing Facebook "Like" buttons in and around content, a technique that both individual bloggers and mainstream media have capitalized on.
In this critique, the artist suggests that in order to get more "likes," one should "put your energy into making things that are likeable," continuing with the sentiment that one would not mimic these marketing behaviors in the real world.
On proposing a list of "simply awesome" content to create and write about, the artist states, "If I saw any of these things on the internet I would click the like button so hard Facebook's servers would poop their pants."
"In short: Less marketing douchebaggery. More tanks."
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