Saturday, April 28, 2012

Social Media Transforms the World of Sports

You can spot the effects of social media integration in journalism everywhere these days. One news division that social media outlets affect significantly lies within the realm of sports. Not surprisingly, sports fans now prefer to obtain their sports news from social media outlets, such as Twitter and Facebook, rather than national news websites. In the event that a fan reads about the field goal percentage of his/her favorite football star, that player's Twitter handle will appear on the bottom of the article, just for kicks. 

An infographic(which can be found here: Sports Social Media) from the sports medicine company KT Tape details the specific ways in which social media has changed the sports world during the last four years. 

"Box scores and game recaps can still be found in the newspaper and on TV, but fans are looking for more than that now. They want live updates, active participation, and behind-the-scene looks at their favorite sports teams and players. Social media has given sports fans virtual box seats." 

"To engage sports superstars, fans used to have to write letters or hang around after the game to try to get their ball or card signed. Now, social media allows fans to reach the players. Some professional athletes specifically go out of their way to engage their fans, which can pay off for the athletes in some cases." 

The above infographic shows that as Twitter and Facebook continues to revolutionize, change and personalize consumer culture, news outlets have to welcome social media to "the game" in order to sustain their operations. 

1 comment:

  1. This posting emphasizes the role of what Henry Jenkins calls "participatory culture" where fans expect to interact with the famous in a two-way conversation, much as many journalists we have studied now are expected to interact with their readers. Some analysis of the infographic would probably be useful, especially since you don't reproduce the visual here.