An infographic(which can be found here: Sports Social Media) from the sports medicine company KT Tape details the specific ways in which social media has changed the sports world during the last four years.
"Box scores and game recaps can still be found in the newspaper and on TV, but fans are looking for more than that now. They want live updates, active participation, and behind-the-scene looks at their favorite sports teams and players. Social media has given sports fans virtual box seats."
"To engage sports superstars, fans used to have to write letters or hang around after the game to try to get their ball or card signed. Now, social media allows fans to reach the players. Some professional athletes specifically go out of their way to engage their fans, which can pay off for the athletes in some cases."
The above infographic shows that as Twitter and Facebook continues to revolutionize, change and personalize consumer culture, news outlets have to welcome social media to "the game" in order to sustain their operations.