The title of Carranza's article, "Gender differences arise in social media use" says it all. With the use of networking platforms only expanding since its advent in the early 2000s, researchers have been able to identify patterns of social media use between men and women.
"When it comes to using social media, women are just as willing to reveal personal information about their relationships, brand preferences, jobs, religious affiliations, and political ideology as men."
As a whole, women and men score similarly on the various questions regarding privacy in the realm of social media platforms like Facebook and Myspace. But where women truly take the heat (or in the case of my previous planetary metaphor, the cold) is in social media content.
On websites like Pinterest, over 97% of the users are women.
There's a lot to say about whether or not social media platforms tend to lean in favor of the female, if it does at all. Surely, the statistics don't lie -- and with women generally being more in-tune with their emotions and human relationships, it's only natural that they'd be more social media-savvy than men. As a female user myself, I can vouch for myself the affinity I have for social media platforms like Facebook and Pinterest. But does that mean that the Internet is more tailored to us, just because we show a greater number of use?
Decide for yourself. Check out http://www.examiner.com/tech-culture-in-minneapolis/gender-differences-arise-social-media-use?cid=PROG-ExaminerArticle-SocialMediaDL1-GenderDifferences for the full article.