As shown in this image of Google's financial ledger for 2009, nearly 97% of their gross annual revenue came from advertisements.
Just like Google, The New York Times attributed much of their revenue from ads. With the growing popularity for digitized media, it is hard to imagine paper print circulation having any chance in the consumer market. This transition into the digital media scape could lead to large news corporations like the New York Times to lose paper circulation revenue and establish an inverse ratio with ad revenue right? Surprisingly, that is not with the New York Times. While print circulation is on a steady increase by increments of three percent a year give or take, ad revenue is slowly declining by the same amount respectively. Although the company is barely holding its own financially, especially with the five year news depression, it's able to "tread water" for now. There are some interesting points here in regards to why circulation of print news is slowly rising with ads declining every year. Some students in class stated that reading something on a machine or device is a difference experience from reading a physical paper. Although a highly subjective case, it may be what's keeping the New York Times afloat.